About me
I'm a multi-disciplinary digital product designer and design leader who takes a flexible, friendly and collaborative approach to my work.
I use design-related processes, tools, and approaches that solve business problems and unlock new value. Over two decades of experience I've found approaches and principles that help me deliver high quality work, lead effective teams, and build positive relationships with stakeholders.
From early product ideation through to interface design, prototyping and testing, I've delivered design as an engine for growth, retention, and better customer outcomes.
I foster happy, productive teams who deliver value through their design skill and advocacy for users. My approach sets designers up for success, supporting talent as teams grow and culture develops.
I help teams prioritise the design investments that will deliver better outcomes for the business and it's customers, focusing on where design can enhance a strategic advantage.
Create engaging and intuitive animations and interactions that elevate the user experience. From micro-interactions to complex flows, I focus on making every interaction purposeful and delightful.
I run Design Sprints to help ambitious businesses test new ideas, fast. I've been facilitating them since 2016, choosing the right time to use Sprints to test bold new ideas using a proven five-day formula.
My Work History
Microsoft
Makemedia
Bell
Why hire me?
Good question.
There are plenty of designers offering similar expertise and experience. So why might I be a designer worth considering to lead your product design or design team?
Employers and colleagues have generously shared that they appreciate my flexibility, pragmatism, and breadth of experience. I'm a proud generalist: I straddle the worlds of product design, UX, and service design and use the most valuable tools and processes from each discipline.
No waste. No process for process sake.
I extend this mindset to delivery, too. I like to work Lean, but can adapt my ways of working to get the best from the organisation and challenge I'm working with. I'm a flexible designer and leader, always optimising my approach in the pursuit of the best outcomes and greatest value for clients.
But mostly, I pride myself on being really easy to work with. I'm pragmatic, friendly, and keen to build relationships with collaborators and stakeholders that leads to great outcomes.
Principles that help me deliver great work and build positive teams.
Design processes and tools are well established, but are often used unnecessarily or followed blindly. My experience helps me advise on the best ones to use, at the right time. Less waste, more progress.
Amazing things happen when there is a shared understanding of goals and a mutual respect for our roles. I pride myself on fostering positive relationships with stakeholders, product teams, and customers.
Balancing business and customer needs is challenging, but important. I prioritise relationships with organisations who appreciate the Triple Bottom Line as an approach to creating greater business value.
Constraints are an opportunity for focus, not frustration. I always start by getting a grasp of scope and any limitations we need work with.I'm comfortable with uncertainty, and bring clarity through great design.