I help businesses find focus. We prioritise design investments that deliver better outcomes for customers.

The teams and organisations I work for are often having difficulty deciding which customer problems to solve and which product features to build.

Sometimes they're trying to do too much or over-investing in the wrong areas. Design and development ends up stretched and product quality suffers.

As a design strategist I help clients get unstuck and find focus. I use design and research to highlight their strengths and opportunities, and show where design can enhance a strategic advantage. When a business strategy shifts or a major pivot happens, I deliver design that maximises the impact we can have with their budget.

Knowing when (and where) to invest in design is a design decision, and I pride myself in building relationships that allow for honest conversations that are always in the best interest of my clients and their customers.

I've planned and executed design strategies which...

Align with user and business goals.

As a designer with business acumen, I understand that profit doesn't have to come at the expense of better outcomes for users and their environment. As a graduate of the dMBA and founder of Designers in Business, I love helping teams find this balance in order to have more impact and influence.

Help you prioritise where to invest next.

Sometimes the organisation's I'm part of are attempting to tackle too much, or over-investing in areas of design that aren't beneficial. This can lead to resources being spread too thin, and the quality of the product may decline. As a design strategist, I assist clients in overcoming these challenges and sharpening their focus.

Enhance or create your strategic place.

I help organisations and design teams through understanding their customer's needs, and highlighting opportunities to innovate or improve products which meet them. Design can be a powerful businesses differentiator when executed as part of a clear strategy.

Maximise budgets and reduce waste.

Design methodologies are well established - my experience helps determine the right ones to use, at the right time. I advise on how and when to execute the optimal design strategy for your budget.