From early product ideation through to interface design, prototyping and testing, I've delivered design as an engine for growth, retention, and better customer outcomes.

For two decades I've explored new ventures and unlocked value in existing businesses through design. Design is a valuable superpower for the businesses I work with.

Often that's by helping secure funding for a new venture by bringing a promising idea to life. Through curiosity and collaboration, I explore and prototype breakthrough products and innovations. I've taken teamsfrom from uncertainty to confidence, fast.

For established businesses, I've used design as an engine for growth, retention, and better customer outcomes. My work has helped build compelling business cases for product investments and exploring new market opportunities.

Elevate existing digital products.

Using design's ability to unlock value for new for customers or improve product experience for competitive advantage. Great design can move the needle and create new brand advocates.

Raise funds and awareness in the third sector.

Compelling design and product thinking can build awareness and amplify a message. Design can elevate digital channels and help explore news ways to raise funds or engage donors.

Explore product-market fit.

For founders who want to learn by prototyping ideas at speed, and early-stage ventures who need a design partner to help bring a value proposition to life and raise investment.

Drive better outcomes for public sector service users.

Effective design can make the lives of service users so much better. It can also save considerable financial resources, and free up teams to deliver valuable support to people who need it.

Grow and retain a customer base.

Ambitious organisations are always looking for new ways to add value and satisfy existing customers. Design is one of the most effective levers for retention and growth.

Transition scaleups to mature design thinking.

The shift from startup to scaleup has challenges. Moving from constant iteration to a more established brand and product language can be made smoother with the right design partner.